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Feed-based Extensions Sunset in Google Ads APIs

DATE POSTED:May 4, 2021
Google Ads has recently introduced Asset-based extensions. This new paradigm reduces the complexity of managing extensions when compared to the existing Feed-based extensions. Asset-based extensions will only be supported in Google Ads API.

Asset-based extensions will replace the current Feed-based extensions. All existing Feed-based extensions will automatically migrate in two batches. Other services that use Feeds, such as Location extensions, Dynamic Ads, and Page Feeds, will be discussed in future announcements.

Extension
Type Asset
Available to
Test
Accounts Asset
Available to
Production
Accounts Auto
Migration
Date Feeds
Sunset
Date Lead Form Google Ads API v6 Google Ads API v6 October 20, 2021 February 15, 2022 Promotion Google Ads API v7 Google Ads API v7 October 20, 2021 February 15, 2022 Callout
Sitelink
Structured Snippet Google Ads API v7 Google Ads API v8
(tentative) October 20, 2021 February 15, 2022 App
Call
Hotel Callout
Image
Price Google Ads API v9
(tentative) Google Ads API v9
(tentative) February 15, 2022 April 8, 2022

What do I need to do?
You should migrate any Feed-based extensions and related code that you intend to continue to use to Asset-based extensions as soon as is feasible. You should remove Feed-based extensions after migrating; for a given extension type, any Asset-based extensions will serve instead of Feed-based extensions. See our extensions migration guide for details. Consider developing and testing your Asset-based extension implementation using a test account so as to access all the currently available Asset types.

After the automatic migration dates, you will no longer be able to create or mutate Feed-based extensions in the AdWords API or the Google Ads API. Feed-based extensions will no longer generate new data. You will still be able to issue Feed-related report queries until August 2022; thereafter all Feed-based extension data will be removed and report queries will return errors.

What if the October date is too soon?
You can request to opt individual accounts out of the October auto migration; the process for doing so will be announced in a subsequent blog post. Note that the Feed-based extensions in the first batch will still become unavailable for all accounts in February 2022.

If you have any questions, concerns, or feedback, please contact us via our forum.
Andrew Burke, Google Ads API Team