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May, 2025

May, 2025

Announcing the Agent2Agent Protocol (A2A)
Agent2Agent (A2A) protocol is an open standard designed to enable AI agents from different vendors and frameworks to collaborate and exchange information across enterprise platforms aiming to foster ...
Deprecation of Structured Data Files v7
Today we’re announcing the deprecation of Structured Data Files (SDF) v7. This version will sunset on November 4, 2025. Migrate to SDF v7.1 or higher before the sunset date to avoid any interrup...
Google Ads AI Max for Search campaigns Open Beta
The open beta launch of AI Max for Search campaigns in the Google Ads UI will begin on 27 May 2025. While full AI Max for Search campaigns support in the Google Ads API is planned for v21 in August 2...
Update to the 2025 Google Ads API release schedule
We previously announced our 2025 Google Ads API release plans. We are introducing a few changes to this schedule as a part of our ongoing efforts to evolve our release process. The new schedule lets ...
Optimize IMA Android monetization with faster loading
IMA Android version 3.35.1 adds the ImaSdkFactory.initialize() method. This call begins loading necessary SDK resources before the first ad request, leading to faster load times. These changes can li...
How Trump’s Tariffs Could Derail the Cannes Film Festival
Despite all the glamour that makes Cannes such a singular experience, there’s palpable anxiety as the festival gets ready to kick off its 78th edition. Many executives fear that Trump’s tariffs w...
Hollywood Studio Heads to Address Trump’s Tariff Proposal With MPA Chief Charles Rivkin 
No official response to tariffs ahead of meeting...
SAG-AFTRA Is Open to White House Efforts to Boost Movie Production in U.S.
SAG-AFTRA’s national executive director and chief negotiator has weighed in on President Donald Trump’s idea to apply tariffs to films produced outside the U.S. — and signaled an open mind about...
Newsom Willing to Work With Trump on $7.5B Federal Tax Credit for U.S. Film Industry
With Hollywood reeling from the potential cataclysmic effects of Donald Trump‘s calls for 100 percent tariffs on non-U.S. produced movies, California Gov. Gavin Newsom sprung into action on M...
AI Adoption Projected to Boost Media Industry Revenue by 10% 
A new report from Ernst & Young suggests that artificial intelligence could bring measurable financial benefits to the media and entertainment industry, predicting a 10% increase in revenue and a 15% ...
Newswire > May, 2025

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