and the distribution of digital products.
Amazon tests AI voiceovers for its product listings
Amazon has begun testing short-form AI-powered audio product summaries on select product pages, the company announced on Wednesday. The feature, accessible via the “Hear the highlights” button in the Amazon Shopping app, uses “AI-powered shopping experts” to discuss key product features, customer reviews, and web information.
The AI product summaries aim to help customers save time while shopping by providing important information in a conversational format. Amazon describes the feature as “like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go.”
The summaries are generated using large language models (LLMs) that pull from customer reviews and web information to create scripts, which are then transformed into short-form audio clips. Currently available on select products to some U.S. customers, Amazon plans to roll out the feature to more products and additional U.S. customers in the coming months.
This new feature joins Amazon’s existing suite of AI-powered shopping tools, including Rufus, its generative AI shopping assistant, and Interests, an AI feature that monitors new products matching user interests. Other tech giants, such as Google, have also leveraged short-form AI-powered audio to help users get informed quickly, with Google’s NotebookLM rolling out Audio Overviews last year.
Amazon’s AI-powered audio summaries are part of a broader trend of using AI to enhance the shopping experience, providing customers with more convenient and efficient ways to research products.