Nextdoor ads get an AI-powered safety shield from IAS

Integral Ad Science (IAS) has announced a strategic partnership with Nextdoor, the neighborhood network, to provide AI-powered pre-bid brand safety and suitability optimization on the platform. This partnership marks the first step towards Nextdoor’s adoption and deployment of IAS’s AI-driven Total Media Quality Product Suite.

The collaboration ensures that advertisers running campaigns on Nextdoor’s Newsfeed, which reaches one-third of U.S. households, can do so with the confidence that their ads will appear in brand-safe and suitable environments. IAS’s pre-bid Brand Safety and Suitability Optimization uses AI-driven multimedia technology to provide an additional layer of third-party transparency and suitability.

According to Jim Egan, SVP of Business Development at IAS, “This partnership represents a major milestone in bringing deeper transparency, trust, and control for advertisers spending on Nextdoor.” The combined solution leverages IAS’s AI-driven multimedia technology and Nextdoor’s content moderation capabilities to offer enhanced protection and performance for brands engaging in hyperlocal advertising.

IAS’s pre-bid Brand Safety and Suitability Optimization for Nextdoor provides advertisers with several key benefits, including:

• Trusted Third-Party Control: Advertisers can apply pre-bid blocking on their social campaigns against 12 industry-aligned categories and 4 risk levels.
• Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand-specific needs across mobile and desktop web environments and more than 90 languages.
• Best-in-class Technology: IAS’s AI-driven multimedia technology, combined with Nextdoor’s moderation systems, enables accurate content classification at scale through frame-by-frame analysis.

Michael Kiernan, Chief Revenue Officer at Nextdoor, stated, “At Nextdoor, trust and community go hand in hand—so when it comes to advertising, this isn’t optional, it’s essential.” He added that partnering with IAS brings a new layer of trusted, third-party transparency to Nextdoor’s platform.

IAS and Nextdoor plan to expand their partnership, with the general availability of Total Media Quality (TMQ) for Nextdoor expected in H2 2025. TMQ will provide industry-aligned Brand Safety & Suitability Measurement, Viewability, and Invalid Traffic Measurement, allowing advertisers to validate their content adjacency with trusted third-party analysis.

Featured image credit