and the distribution of digital products.
Social media image sizes for all networks [May 2025]
Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios.
It doesn’t help that information about official dimensions and image sizes is surprisingly scarce. So what’s the big secret?
The lack of official image guidelines is likely directly tied to the frequency of image guideline changes. The platforms don’t want to invest the time and energy to constantly update their image guidelines for end users.
Fortunately, dear reader, we have invested that time and energy for you to create this comprehensive (and up-to-date) cheat sheet listing social media image sizes on all important social media platforms!
Below are the most recent social media image dimensions, as of May 2025.
Quick social media image sizesWe go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.
Basic Instagram image sizes
- Profile photo: 320 x 320 px
- Landscape: 1080 x 566 px
- Vertical: 1080 x 1350 px
- Square: 1080 x 1080
- Stories and Reels: 1080 x 1920
- Profile photo: 196 x 196 px
- Landscape: 1080 x 566 px
- Vertical: 1080 x 1359 px
- Square: 1080 x 1080 px
- Stories and Reels: 1080 x 1920 px
- Cover photo: 851 x 315 px
- Profile photo: 400 x 400 px
- Landscape: 1280 x 720 px
- Vertical: 720 x 1280 px
- Square: 720 x 720 px
- Cover photo: 1500 x 500 px
- Profile photo: 400 x 400 px
- Landscape: 1200 x 627 px
- Vertical: 720 x 900 px
- Square: 1200 x 1200 px
- Cover photo: 1128 x 191 px
- Profile photo: 20 x 20 px
- Landscape (ad): 1920 x 1080 px
- Vertical: 1080 x 1920 px
- Square (ad): 640 x 640 px
- Stories: 1080 x 1920 px
Instagram supports horizontally and vertically oriented images well as square images. Well, sort of. You can still use all of these photo orientations in your posts, and that’s how they’ll appear in the Instagram feed. But they will all be displayed with a vertical crop on your Instagram grid.
This makes image dimensions a little tricky to get right, especially if you want to control the look of your grid as a cohesive whole. Follow these guidelines to make sure your images end up looking their best.
Instagram profile picture size: 320 x 320 pixelsInstagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.
Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.
Instagram post sizes:- Landscape image: 1080 x 566 pixels (feed) / 1012 x 1350 (grid)
- Vertical image: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
- Square image: 1080 x 1080 pixels (feed) / 1012 x 1350 (grid)
- Carousel images: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5 (feed) / 3:4 (grid)
- Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels
- If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
- When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
- If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
- If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
- If you upload an image using a different ratio, the platform will automatically crop your photo to fit a supported ratio.
- Remember that all photos appear in vertical format on your grid.
Resource: Learn how to edit Instagram photos like a pro.
Instagram Stories image size: 1080 x 1920 pixels- This is an aspect ratio of 9:16.
- The “safe area” is 1080 x 1610 pixels. Make sure to keep important content within that area of the frame.
Resource: Take your Instagram Stories to the next level with these free templates.
Instagram Reels sizes:- 1080 x 1920 pixels (feed) / 1080 x 1440 pixels (grid)
- The feed aspect ratio is 9:16, while the grid view is 3:4.
- Landscape: 1080 x 566 pixels
- Vertical: 1080 x 1350 pixels
- Square: 1440 x 1440 pixels
- Minimum width: 500 pixels
- Minimum height: 400 pixels
- Supported aspect ratios: Anywhere between 1.91:1 and 4:5
- This is a 9:16 ratio.
- Instagram recommends leaving roughly “14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other key creative elements” to prevent them from being covered.
- This is a 9:16 ratio.
- Instagram recommends leaving roughly “14% of the top, 35% of the bottom, and 6% on each side … free from text, logos, or other key creative elements” to prevent them from being cropped or covered.
With its new video tab, X is clearly embracing a multimedia experience on the platform. Adding images to your X posts can help you stand out from the crowd.
Pssst: This isn’t a video size post, but we will tell you that the recommended aspect ratio for the new X video tab is 9:16 with a minimum resolution of 720 x 1280.
X (Twitter) image sizes for profile photos: 400 x 400 (recommended)- Maximum file size: 2 MB.
- The way header images display changes depending on the monitor and browser being used. Even with the recommended dimensions, 60 pixels can be cropped from the top and bottom.
- Landscape image: 1280 x 720 pixels
- Vertical image: 720 x 1280 pixels
- Square image: 720 x 720 pixels
- GIF: 1280 x 1080 pixels
- Recommended aspect ratio: 16:9 or 1:1
- Supported formats: GIF, JPG and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
- Image ad with app buttons, website buttons, or polls: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. Square images in ads with polls will crop to 1.91:1 in mobile timeline.
- Image ad with conversation buttons: 800 x 418 pixels (1.91:1).
- Standalone image ads: 1200 x 1200 pixels (1:1) or 1200 x 628 pixels (1.91:1).
- Carousel image ads: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. All images in the carousel must use the same aspect ratio.
- Collection ads: 800 x 800 pixels (1:1), max 3 MB.
Resource: Find more information here on how to advertise on X (Twitter).
Facebook image sizes
Facebook is a tricky platform, because image sizes differ from desktop to mobile, and Facebook users are inclined to use both. (Facebook.com is the world’s third-most popular website.) We’ve got you covered on both fronts here.
Facebook profile picture size: 196 x 196 pixels (recommended)- Display size desktop: 176 x 176 pixels.
- Display size smartphone: 196 x 196 pixels.
- Display size desktop: 820 x 312 pixels
- Display size smartphone: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
- Ideal file size: Less than 100KB
- To avoid any compression or distortion, upload a JPG or PNG file.
- Use the recommended pixel sizes for the fastest load times.
- Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
- Don’t drag to reposition once you’ve uploaded your cover photo.
Resource: Get more tips on creating a great Facebook Page.
Facebook timeline photo and post sizes:- Landscape image: 1080 x 566 pixels (1.91:1)
- Vertical image: 1080 x 1359 pixels (4:5)
- Square image: 1080 x 1080 pixels (1:1)
- Facebook Stories take up the full screen of a phone. That’s an aspect ratio of 9:16.
- Max file size is 30 MB.
- Facebook Feed ad: 1440 x 1440 pixels (1:1) or 1440 x 1800 pixels (4:5). Minimum size 600 x 600 pixels. Maximum file size of 30 MB.
- Facebook Search: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
- Facebook Marketplace image ads: Minimum 1080 x 1080 pixels (1:1). Maximum file size of 30 MB.
- Sizes for Facebook Right Column ads (desktop only): At least 1080 x 1080 pixels. Ratio 1:1.
- This is a 9:16 ratio.
- Maximum file size 30 MB.
- Facebook recommends leaving roughly “14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements” to prevent them from being covered.
- This is a 9:16 ratio.
- Facebook recommends leaving roughly “14% of the top, 35% of the bottom, and 6% on each side … free from text, logos, or other key creative elements” to prevent them from being cropped or covered.
Resource: Here’s more info on how to advertise on Facebook.
LinkedIn image sizesJust to keep things spicy, LinkedIn switches some image sizes up between personal profiles and company pages. You’ll find them all here.
LinkedIn image sizes for personal profiles:
- Linkedin profile photo: 400 x 400 pixels or larger (recommended). Maximum 7680 x 4320 pixels or 8MB.
- Cover photo: 1584 x 396 pixels (recommended). Aspect ratio: 4:1. Maximum 8 MB.
- Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of display before finalizing.
- Company logo size: 400 x 400 pixels
- Page cover image size: 1128 x 191 pixels
- Life tab main image size: 1128 x 376 pixels
- Life tab custom modules image size: 502 x 282 pixels
- Life tab company photos image sizes: 900 x 600 pixels
- Minimum width: 200 pixels
- Landscape (desktop and mobile): 1200 x 628 pixels (recommended). Minimum 640 x 360 pixels. Maximum 7680 x 4320 pixels. Max file size 5 MB.
- Square (desktop and mobile): 1200 x 1200 pixels (recommended). Minimum 360 x 360 pixels. Maximum 1200 x 1200 pixels. Max file size 5 MB.
- Vertical (mobile only): 720 x 900 pixels (recommended). Minimum 360 x 640 pixels. Maximum 2430 x 4320 pixels. Max file size 5 MB.
- Carousel: 1080 x 1080 pixels. 2 to 10 images. Max file size 10 MB.
Pinterest profile image size: 280 x 280 pixels (recommended)
- Remember that your profile photo will be displayed as a circle.
- This is a 16:9 aspect ratio.
- Recommended size: 1000 x 1500 pixels.
- Recommended aspect ratio: 2:3. Other available ratios are 9:16, 3:4, 4:5, and 1:1.
- Max file size: 20 MB for web, 1 GB recommended for app.
- Stay within the safe zone to make sure your content is fully visible on any device: top 270 px, left 65 px, right 195 px, bottom 790 px.
- Aspect ratio: 1:1 (recommended) or 2:3
- Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
- Max file size: 10MB
- This format appears as one main image, above 3 to 24 smaller images.
- The main image’s ratio can differ from the smaller images, but all the smaller images must have the same aspect ratio.
- Collections appear in feeds on mobile devices.
- 1:1 format is recommended. If you choose a different aspect ratio, know that these Pins are cropped from the middle.
- Collections can also be an ad format on Pinterest.
- Image and Shopping ads: 1000 x 1500 pixels (recommended). Aspect ratio 2:3 (recommended). Max file size 20 MB.
- Carousel ads: 1000 x 1500 pixels (2:3) or 1000 x 1000 pixels (1:1) recommended. Up to 5 images.
Resource: Get some advice on how to use Pinterest for business.
Snapchat image sizes
Snapchat profile picture size: 320 x 320 pixels (minimum)
- Maximum file size is 2 MB.
- You can upload an image up to 375 x 569 pixels, but it will crop to 375 x 278
- Maximum file size: 2 MB
- Aspect ratio: 9:16
- File type: JPEG or PNG
- Maximum file size: 5 MB
- Don’t put any important content in the top 150 px or bottom 330 px, to make sure it won’t be covered.
Resource: Learn how to use Snapchat for business.
YouTube image sizes
YouTube profile photo size: 800 x 800 pixels (recommended)
Tips
- Make sure the focus of your photo is centered for best results.
- Maximum file size is 15 MB.
- Photos will render at 98 x 98 pixels.
- Aspect ratio: 16:9
- Minimum dimensions 2048 x 1152
- At the minimum dimensions, the safe area for text and logos to avoid being cut off is 1235 x 338 pixels
- Maximum file size: 6 MB
- Minimum width is 640 pixels
- Max file size if 2 MB
- Use a 16:9 aspect ratio
- Use a 1:1 aspect ratio
- Maximum file size: 10 MB
- You can’t upload a custom thumbnail for Shorts, but you can select which frame from the video to use as the thumbnail.
Resource: How to create a YouTube channel.
TikTok image sizes
TikTok profile photo size: 20 x 20 pixels (minimum size to upload)
- We recommend uploading a higher quality photo for future-proofing.
- The ideal aspect ratio for vertical TikTok videos is 9:16. You can post videos with other dimensions, but the platform will add black bars to the top and bottom of the videos so they are full-screen.
- Vertical (recommended): 540 x 960 pixels minimum (9:16)
- Landscape: 960 x 540 pixels minimum (16:9)
- Square: 640 x 640 pixels minimum (1:1)
- Carousel: 1200 x 628 pixels or 640 x 640 pixels or 720 x 1280 pixels. 2 to 35 images. Recommended max file size 100 KB.
- Profile photo for ads: 98 x 98 pixels (1:1). Max file size 50 KB.
Resource: How to get more views on TikTok
Bluesky image sizes
Bluesky profile picture size: 1000 x 1000 pixels
- Upload a 1:1 profile photo with the most important part of the image in the center. It crops to a circle.
- Bluesky renders the banner image differently on desktop and mobile, so it’s a good idea to check different formats to make sure it looks right on each one. Keep the important information in the center.
- There is no set image size for Bluesky, but the platform stores image files with the longest side at 1000 pixels.
- Stick with standard image sizes like 1:1, 9:16, 3:4, or 4:5 for best results.
- Each post can have up to four images.
- Each image is limited to 1 MB.
Resource: How to use Bluesky for business.
Threads image sizes
Threads profile image size: 640 x 640 pixels
- Like most other social platforms, the profile image is cropped to a circle.
- Minimum width: 320 pixels
- Maximum width: 1440 pixels
- Acceptable aspect ratio: 0.01:1 to 10:1. Native aspect ratio is 3:4
- Maximum file size: 8 MB
- Carousel posts can include up to 20 images.
Resource: How to use Threads effectively in 2025
Why is it important to get social media image sizes right?Social media marketers need to get many things right when creating visual content for social media.
You’ve got to make sure the images you use comply with copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out how to create images that connect with your audience and inspire them to take action.
On top of that, you’ve got to get your social media image sizes right. That’s really important because:
- It avoids pixelation and awkward image stretching to keep your images looking professional.
- Photos optimized for each social channel’s feed can help increase engagement.
- Incorrect sizing could cut off some of your brand’s messaging.
- It can future-proof your content. Using the right social media image sizes now could mean less work for your brand in the future, when networks change up how images display yet again.
When building posts in Hootsuite, you never have to worry about getting the image size wrong. You can upload and refine your images using Canva’s editing tools right inside the Hootsuite dashboard. The very first step of the process is selecting a network-optimized size for your image from a drop-down menu.
Here’s how it works:
- Log in to your Hootsuite account and head to Composer.
- Click on the purple Canva icon in the bottom right corner of the content editor.
- Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.
- When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering — yes, this feature does work with free Canva accounts!)
- Design your image in the Canva editor.
- When you’re done editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re building in Composer.
Don’t feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Composer, which includes up-to-date image dimensions for every social media network.
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